NEW FOR 2025!
We're bringing the industry together at the Great British Beer Festival for a brand-new Trade Event, designed to spark conversation, share insight, and celebrate innovation across the beer and brewing world.
Expect thought-provoking talks, expert panels and plenty of networking opportunities - right in the heart of the UK’s biggest beer festival.
Apply NowOur event opens and closes with sessions on the Main Stage in Hall 1, bringing all attendees together for inspiring keynote talks, the Champion Beer of Britain announcement, and the CAMRA Homebrew Competition awards.
Between these highlights, the conference continues in the Piazza Suites, featuring three dedicated content tracks, each focused on key topics shaping the industry.
Each track includes three sessions running concurrently, allowing you to customise your day by attending the discussions most relevant to your interests. Whether you're here to learn, connect, or be inspired, our programme offers something for everyone.
Main Stage - Hall 1
In partnership with Birmingham Live, we're hosting a panel discussion to talk about the big issues facing pubs in Birmingham, and what the Government needs to do at the Autumn Budget to help.
Join Robson McCallister (What's On Writer, Birmingham Live) for a discussion with local publicans and Ash Corbett-Collins, CAMRA Chairman.
This year, the Department for Business and Trade has been carrying out a review of access to market for brewers. We bring together two trade associations to talk about the review and consumer choice in pubs.
(BBPA)
Speaker
(SIBA)
SpeakerThe Indie Beer campaign, launched in late 2024, is helping drinkers identify truly independent breweries amid growing confusion caused by global buyouts of 'craft' brands. With a website to check a brewery’s indie status and strong social media presence, the campaign is gaining serious traction. A YouGov survey in early 2025 found that 31% of Gen Z beer drinkers could already recognise the Indie Beer initiative — a major success just six months in. Now, campaigner Neil Walker shares what’s next, and how CAMRA members can support the fight for independent beer.
(SIBA)
SpeakerThe demand for low- and no-alcohol beer is soaring, driven by health-conscious consumers and changing drinking habits. This session will delve into the rapid growth of the No & Lo sector, the latest brewing innovations, and what it takes to succeed in this evolving market. Industry experts will discuss consumer trends, branding strategies, and the challenges of brewing high-quality, full-flavoured low-alcohol options.
(Lallemand Brewing)
Speaker
(Sober Boozers Club)
Speaker
(BBPA)
SpeakerEconomic pressures are reshaping consumer behavior, influencing how, where and what people drink. This session will uncover the impact of inflation, rising costs and shifting social trends on beer sales, from on-trade vs. off-trade preferences to premiumization and value-driven purchasing. Industry experts will share insights on evolving consumer expectations and strategies for breweries, pubs and retailers to stay ahead in a challenging market. Gain valuable perspectives on adapting pricing, marketing and product offerings to meet the needs of today’s cost-conscious yet experience-driven consumers.
(UKHospitality)
Speaker
(CGA by NIQ)
Speaker
(Thornbridge Brewery)
SpeakerCraft Beer Channel launches a new campaign to get cask beer the protection it deserves from the UK Government – and eventually UNESCO. Run by Jonny Garrett, producer of 'Keep Cask Alive' and Chair of the Guild of Beer Writers, this will also take a look at cask, its importance and relevance today.
(Craft Beer Channel)
SpeakerEver wondered how pubs, social clubs and beers end up winning CAMRA's flagship awards? Come along to find out how your pub or beer gets entered into competitions, what the judging rounds look like, and hear from some of recent big winners about their experiences.
(Bailey Head Pub)
Speaker
(CAMRA)
SpeakerJoin Annabel Smith, one of the UK’s most respected Beer Sommeliers, for an engaging session that lifts the lid on this growing and prestigious accreditation—and why now is the perfect time to get involved.
You’ll discover: · What a Beer Sommelier is – and what they actually do in pubs, breweries, and beyond
· The story so far – from the Beer Academy’s original programme in 2011, through its COVID pause, to today’s re-launch under the newly formed Guild of Beer Sommeliers (2023)
· How to become one – including the training, assessment day, and what you’ll need to get started
· Who it’s for – whether you’re in hospitality, brewing, or simply a beer enthusiast looking to go pro
Annabel will also share how becoming a Beer Sommelier can transform your business, boost customer experience, and open the door to consultancy and freelance opportunities.
Special guest Sam Lyne, a newly accredited Beer Sommelier, will give insight into his journey and what it’s meant for his career.
You’ll also get the inside scoop on the Guild of Beer Sommeliers—from access to exclusive resources and networking opportunities to media exposure and professional development support.
(BeerBelle)
SpeakerWith an ever-expanding beer market, standing out to buyers is more challenging than ever. This session will provide valuable insights from industry buyers across retail, hospitality and distribution on what they look for when selecting new products. From packaging and pricing to sustainability and consumer demand, learn what drives purchasing decisions and how to position your beer for success.
(QWERTY Beer Box)
Speaker
(The Brand Weaver)
Speaker(Ocado)
SpeakerSustainability is no longer optional—it’s essential for the future of brewing. This session will highlight the latest innovations and best practices for reducing the environmental impact of beer production, from energy efficiency and water conservation to sustainable sourcing and waste reduction. Industry leaders will share insights on meeting consumer expectations, navigating regulatory requirements and implementing cost-effective green initiatives.
(Adnams)
Speaker
(Crisp Malt)
Speaker
(Zero Carbon Forum)
SpeakerHall 1 - Main Stage
